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Help Build Equitable Financial Systems-2

Join the Challenge

Transform Financial Systems. Advance Economic Opportunity.

Join our innovation challenge to turn your vision into reality, receive expert support, and have a chance to win $10,000 to scale your plan.

Apply Today

Are you an entrepreneur with bold ideas to reshape the financial landscape and drive equal access to economic opportunity for all? 

JFFLabs invites you to apply for our Innovation Challenge supported by BNY. We are looking for six early-stage companies rethinking financial wellness for people facing systemic barriers. This is your chance to: 

  • Pitch us your idea or company and get feedback from JFF and BNY experts.
  • Refine your vision with expert mentorship. 
  • Win $10,000 to help scale your solution. 
  • Amplify your impact across JFF’s nationwide network. 

If you’re ready to create a better financial future, we want to hear from you. 

 About the Challenge

This challenge is your opportunity to develop and launch innovative solutions that address the root causes of financial instability. We’re seeking entrepreneurs who can deliver tangible products or services that promote equal access to economic opportunity and help transform traditional financial systems. 

Examples may include, but are not limited to: 

  • Guaranteed income plans
  • Alternative financing mechanisms
  • Wealth redistribution tools
  • Community-led financial solutions
  • Sustainable financing models
  • Stakeholder financing models 

Have an idea in one of these areas—or something even more visionary? Apply today! 

Supporting Partner
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How it Works


Phase 1: Concept Refinement (Months 1-3) 

  • Work closely with industry experts to develop and refine your solution.
  • Gain access to mentorship and guidance tailored to your vision. 

Phase 2: Final Pitch and Judging (Month 4) 

  • Present your refined concept to a panel of industry leaders.
  • Compete to win the $10,000 award for the most compelling and viable solution. 

Phase 3: Amplification and Scale (Months 4-12) 

  • Receive continued expert support to implement your solution.
  • Gain exposure through JFF’s network of education and nonprofit leaders, employers, policymakers, and philanthropists. 

This is more than a competition—it’s a platform for change. Together, we can create a future where everyone has access to the financial tools they need to thrive. 

Apply Today